Five Benefits to Having a WordPress Based Website

By Jeffrey Rufino
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This article will serve to explain the main benefits of having a WordPress site for your business.

WordPress has been around for almost a decade now and has grown into the most popular blog platform, but in recent years has become a very popular CMS (Content Managing System), rising as the best choice for simple, reliable and easily manageable websites.

There are plenty of reasons why more and more businesses choose WordPress-based websites, ranging from its ease of use, being cost-effective, to its security and dependability as a base for a professional and interactive online presence. This article will serve to explain the main benefits of having a WordPress site for your business.

It can also be built in a relatively short time, compared to the lengthy process of creating a regular website.

 1.Ease of Use

If you know how to use your email account or Microsoft Word, you will probably have no problem managing a WordPress-based site. Whether you want to add some new information or post an update it’s as easy as it gets. The layout is simple and convenient, making it easy to quickly become acquainted with managing everything.
It can also be built in a relatively short time, compared to the lengthy process of creating a regular website.

 

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WordPress has been around for almost a decade now and has grown into the most popular blog platform, but in recent years has become a very popular CMS (Content Managing System), rising as the best choice for simple, reliable and easily manageable websites.

2. Manage it From Anywhere

WordPress’ CMS (Content Managing System) is browser-based and doesn’t need any HTML editing or FTP software. That means that you can login from any computer and manage your site. You can even login with your smartphone and make changes while on the move.

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WordPress is a free and open source blogging tool and content management system (CMS) based on PHP and MySQL.

3. Constant Development

Since its open-source and extremely popular, there are many developers working on new themes, designs and plug-ins that help keep WordPress up-to-date with all the latest advances.
This guarantees that WordPress will never be outdated and always will be improving.

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It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites.

4.Google Loves It!

Because of the simple layout and because it’s a blog, WordPress is loved by Google and other search engines, thus can quickly become indexed and rise in the search engine rankings.
This is very important in this time, when battle for rankings in search engines is as fierce as ever.

It was first released on May 27, 2003, by Matt Mullenweg as a fork of b2/cafelog. As of December 2011, version 3.0 had been downloaded over 65 million times.

5.Cost-Effective

There probably isn’t a cheaper way to set-up a website for your business than with WordPress. With almost no coding needed, the cost usually is limited to hiring a professional to correctly install everything and individualize it to fit your personal needs.

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Native applications exist for WebOS, Android, iOS (iPhone, iPod Touch, iPad) Windows Phone 7, and BlackBerry which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs.

On some instances there may be some additional costs, but they are very insignificant, compared to the amounts that go into building a regular website, that would probably be much harder to manage and would require regular webmaster services for updating.

Matt Mullenweg and Mike Little were cofounders of the project. The core contributing developers include Ryan Boren, Mark Jaquith, Matt Mullenweg, Andrew Ozz, and Peter Westwood
As a free and open source platform, WordPress relies on peer support. The primary support website is WordPress.org

Coming into the year 2012, WordPress has established itself as the probably the most popular option as a website for businesses, and with good reason. It’s user-friendly, cheap and can be launched quickly, while delivering high quality and huge possibilities to customize it to fit any individual needs.

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WordPress is also developed by its community, including WP testers, a group of volunteers who test each release. They have early access to nightly builds, beta versions and release candidates

If handled by pros like Jeffrey Rufino at Cairns Local Marketing, your WordPress business site can be built to create a professional image of your company and instill confidence in the quality of your service. Are you using WordPress for your business? Call 0411-530-910 for a free quote, email me on support@cairnslocalmarketing.com

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Though largely developed by the community surrounding it, WordPress is closely associated with Automattic, the company founded by Matt Mullenweg.

 

About the Author, Jeffrey Rufino

My life work is focused on content strategy and Facebook advertising campaigns to make the internet work for businesses. In my role as a social media manager, I incorporate human psychology, copy-writing and business strategies to produce return on investment for clients. I’m results and project driven.




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