Pinterest local marketing can benefit by approaching potential customers through their emotional interest of a customers or client that they can decide fast and understand it quickly. Pinterest allows users to save images, organize and share things on different boards, users follow and like if they have similar tastes.
Pinterest is touching lives in a different way, the emotional marketing way through social media approach, can be customize, adapting the local culture, localizing approach with Global market, innovating in a localize set-up but hitting global market approach.Pinterest creating and manage collections of brands, interest, hobbies and more of what you can offer that can inspire them on a daily basis, connecting globally through things they find interesting thru global platform of inspiration and idea sharing, local market can maximize potentially the PINTEREST approach, the right words, the right branding, the right color in a trending way.
Gain incredible exposure for your business. Drive tons of quality traffic to your website niche strategies to boost your SEO. Help consumers becoming attached emotionally connecting to your brand, by pinning content that reveals
more about your brand personality interest.
Establishing More Traffic from Pinterest
1. Get social and build relationships
Pinterest is a social destination, so get involved with its community.
Find active Pinterest members and build relationships with them by following them, re-pinning their content and commenting on their pins. The commenting feature in Pinterest is still greatly underutilized, and you can stand out by using it frequently.
2. Create group pinboards and crowdsource You don’t have to go it alone on Pinterest.
Create group pinboards and invite other users to pin content to those boards. For example, ask customers to pin pictures of themselves using your products. You also could hold a contest to crowdsource pins.Ask customers to review your business or product on your website and pin a quote from their review to a special contest pinboard. You benefit from more reviews and a pinboard that’s filled with
3. Don’t use pinterest for direct marketing Pinterest states that the site should not be used for direct marketing
Advertising or sales. Excessive and overt self-promotion is clearly unacceptable, so make sure you’re pinning diverse content, not just pictures of your products. You need to get creative and use Pinterest for indirect marketing. For example, fill pin boards with seasonal items, colour coordinated images, gift ideas and so on. For inspiration,scholastic has a variety of creative pin-boards that are excellent examples of indirect marketing.
4. Don’t forget who the Pinterest audience is
Approximately three out of four Pinterest users are currently women.
While the site is beginning to attract more male users, you shouldn’t waste time pinning a lot of content that women are unlikely to be interested in.
5. Don’t pin anything and everything
Cluttering your pin-boards with everything you think people might like is a mistake. Just as people don’t like to sift through clutter in search engine results and on websites, they don’t want to be overwhelmed on Pinterest. Stay focused,
but don’t be afraid to pin interesting content that your target audience would enjoy and that’s at least loosely connected to your business. Such content can help give your brand more personality.
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My life work is focused on content strategy and Facebook advertising campaigns to make the internet work for businesses. In my role as a social media manager, I incorporate human psychology, copy-writing and business strategies to produce return on investment for clients. I’m results and project driven.